|
|
| Folk Art as Livelihood |
Culture is a great enabler. It fosters social inclusion. We use culture both as a product and as a process. Culture is innovatively used for skill empowerment at grass roots level to build micro enterprise. Cultural traditions are revitalized through training, exposure and promotion. New markets are created and new brands are developed to promote traditional performing and visual arts. Culture thus offers new options for livelihood. Our motto is “To preserve art, let the artists survive”.
|
|
|
|
|
Promoting Art As Livelihood |
The vision in promoting art as a livelihood was to rejuvenate the dying art forms on the verge of extinction , facilitate perpetuation of skills and make them more acceptable for present day audience. The objective was to create sustainable livelihood opportunities for people below poverty line who, owing to lack of formal education, lack employable skills but are rich in traditional knowledge.
In our pursuit towards building a rich talent base of art and culture of rural and tribal people for alleviating their poverty and making art as a means of livelihood ,we focused on the following:
•
Safeguarding Folk Art Forms
•
Capacity Building by Innovation and Training programmes
•
Networking by Multiregional exchange and exposure
•
Research and
•
Documentation
|
 |
|
Revival and revitalization of performing artists
|
Project : Revival and Revitilisation of Folk Art Culture as a Means of Sustainable Livlihood Among Rural Tribal Artisans of Bengal
Location : Six Districts of West Bengal:Purulia,Nadia,Bankura, Purba and Paschim Midnapore and Malda
Participants : 3200 folk singers, dancers, musicians, painters, dramatists, lyricists and makers of costumes, instruments, masks and accessories were covered by the project. The project has covered 38 blocks across six districts of West Bengal.
Identified Art form : In West Bengal the project covered six folk forms namely Chau dance of Purulia, Jhumur song and dance of Bankura and Purulia, folk drama Gambhira and Domni of Malda, Baul & Fakiri songs of Nadia and Patachitra of Purba and Paschim Medinipur.
Supported by : Ministry of Rural development, Government of India and Departments of Panchayat and Rural Development and Information and Cultural Affairs of the Government of West Bengal
Project motto : Art lives, the Artist thrives.
Duration : 2005-2009
|
 |
|
Successful Strategies |
Building Awareness on the art forms among youth and children |
 |
1.In 2008, folk performances were organised in 50 schools and colleges of Kolkata to build awareness among school and college students on their cultural heritage. Departments like Sarva Siksha Abhijaan, Consumer Affairs of GoWB, MoPR, and BSACS have used this folk artist for social communication.
2.Folk art forms are showcased amongst the youth in schools and colleges to promote interest and curiosity. It is heartening to see the younger generation taking interest in folk heritage.
|
|
Mobilising participation of acclaimed art persona in promotion of folk art |
 |
1. This strategy helped in improving visibility of the cultural events which showcased the folk art forms.
2. Twenty Baul & Fakiri singers performed at Dakshinapan in Kolkata on International Mother Language Day ( 21st February) in 2009, noted film director Gautam Ghosh, actor Rajatava Dutta, designer Agnimitra Paul, singers Surajit and Soumitra of Bhoomi came forward to support their cause of safeguarding cultural heritage as livelihood..
3. Urban folk singer Lopamudra Mitra joined the artists on stage in 2010. |
|
Promotion of Community led Cultural Heritage Tourism |
Between 2007 and 2008, 200-300 folk artists participated in tribal festival Palash Parban at Joypur in Purulia.
1. In 2008 and 2009, associations of the folk artists also managed the logistics and various tourist services.
2. UNESCO has also supported development of a concept note on road map for developing community led cultural heritage tourism trails.
3. The folk artists in each district have formed activity clusters to continue strengthening and promotion of their art forms.
|
| Download From Art for Livelihood to Village Tourism - opportunity for tour operator |
|
|
Developing Media Partnerships |
1.Local, regional and national print media, radio and television channels have played a key role in promotion of the art forms.
2.Newspapers like Anandabazar Patrika, Aajkal, Bartaman, The Telegraph, Hindustan Times, Times of India, Ganashakti, Sanbad Pratidin, Amader Malda, Uttar Banga Sambad, Janpath Samachar, Siliguri, Prabhat Khabar, Siliguri, Dainik Statesman, Karamtirtha and magazines like Yatri have regularly covered various events and published features on culture as a tool for economic empowerment.
3.The folk artists have got opportunities to perform in All India Radio. The videos on Baul and Fakiri songs are regularly shown in Tara Music.
4.Radio Mirchi, Red FM have provided support in promoting Baul and Fakiri event at Kolkata. Regular showing of recordings of Gambhira and Domni by local cable channel at Malda has led to improved inquiries and number of shows for the artists. The events in past three years have been regularly covered by channels like Akash Bangla,
5.ETV, Zee Bangla and 24 Ghanta, Kolkata TV, Channel 10 and NE Bangla.
|
|
|
Creating Market opportunities |
 |
1.Today folk artists are not only performing at rural fairs and festivals, but also performing at Kolkata during Durga Puja and
other festivals
|
|
|
|
Specialised training and workshops organized for fine tuning of skills:
Specialised training programs have been organized to fine tune skills, provide new inputs and facilitate innovation and transformation for improved marketability. |
Chau
• Developing compact productions of 15-30 minutes duration
• Developing costumes and masks of lower cost
• Reviving lost dance styles and movements
• Training the dancers to perform on stage
• Developing productions based on works of Tagore & Shakespeare.
• Training to hold campaigns on Education for all, Consumer Rights and Reproductive health.
|
Gambhira & Domni
Workshops were held with the groups to develop productions on social issues
• Health and nutrition
• Sanitation
• Prevention of early marriage
• HIV/AIDS
• Consumer Rights
• Education for all
|
Jhumur
• Training in developing dance productions for Nachnis and other Jhumur dancers
• Training in use of mike
• Training in recording songs in a studio
|
Baul & Fakiri
• Training in use of mike
• Training in making performances for video CD
• Training in recording songs in a studio
• Training to hold campaigns on Pulse Polio Immunisation
• Training to perform with different categories and styles of vocal and instrumental music
|
Patachitra
• Training in painting on diverse media
• Training in spoken English
• Training in design
• Training in product pricing
• Training in campaigning on consumer rights
• Exposure to new media
• Training on framing
|
|
|
|
|
Using folk art as a communication tool
|
Folk art is an excellent communication tool for community education on social and developmental issues.
- Folk artists of all six folk forms have been trained on various social issues like reproductive health, HIV/AIDS, sanitation, sending children to school, immunisation etc.
- The block administrations and Panchayats have used the groups for various campaigns. Domni team at Manikchak in Malda successfully turned their GP into a Nirmal Gram Panchayat.
- The folk artists have done social campaigns on consumer rights, women’s health and nutrition, HIV/AIDS, impact of climate change, child marriage, sanitation and Sarva Shikshya Abhijaan.
|
|
Documenting Oral Traditions
|
|
|
|
A film on Patachitra |
Audio CD of Baul songs |
Compilation of Baul songs |
|
|
|
Documentary film on Jhumur |
Compilation of Jhumur Songs |
Documenting the Cultural Heritage of Purulia |
|
|
|
Promotional brochures on various Folk Forms |
Lokjan |
|
|
|
Cultural events, fairs and festivals have been the main platform for launching and promoting the folk art forms. |
|
Background |
During 2005,when the project commenced it was found that the folk artists are extremely poor with majority living below the poverty line. They had little scope for performing and practising their art forms and hardly earned from performance. The project facilitated extensive training under leading Folk Gurus and contemporary artists, development of innovative productions on new themes and wide spread promotion in the region. 3200 artists from six districts in West Bengal formed 233 self help groups, were linked to banks under a Government scheme promoting micro enterprise and micro finance and started saving regularly in their bank accounts. they have started earning from their art forms and most have double or triple monthly income -from an average of INR (Indian Rupee) 500-1000 to INR 1500-2000 per month.
The folk artists are not yet professional but there has been a paradigm shift in their identity –from daily laboureres, hawkers and rickshaw pullers to that of an artist in their community. |
|
|
o “POTential , An effort to explore” was a unique and innovative interdisciplinary art initiative undertaken in January,2009. POTential created a platform for exchange, assimilation and innovation between traditional folk painters of Bengal and contemporary new media artists from UK. The folk artists learnt the use of video and photography and were empowered with confidence and ability to further develop and revitalize the folk forms.
o Jazzmin a group from US visited Gourbhanga and conducted a workshop with the Fakiri artists.
|
 |
|
|
1. Change in Social Status |
• Improved socio-economic status has truly empowered the folk artists. They are now more united and are overcoming conflicts related to caste divisions.
• There is less atrocities to these people belonging to the lowest echelons of the society. Overall quality of life has also improved.
• The women artists are enjoying a new freedom as they travel across the country and earn from singing, dancing and painting.
|
 |
|
2. New Avenues, new opportunities |
• The strategy of dovetailing with SGSY scheme has helped in accessing available supporting structures (viz. PRI institutions, DRDA, banks etc.) for strengthening rural enterprise.
• Induction of new promoters and patrons for promotion of folk art. Musicians, film makers, music directors, clubs, bookstores, tourism service providers, recording companies, theatre directors, radio and television channels, print media are contributing in diverse ways in promotion and propagation of the art forms.
• The art forms have been revived and rejuvenated through the efforts of master folk artists and leading contemporary artists.
• Around 600 folk singers have learned to use mike and record songs in a studio. Improved skills have led to increased popularity and local demand.
• New stakeholders are supporting the folk artists in becoming cultural entrepreneurs. Panchayats have provided space to conduct training programmes..
• Voluntary organizations have come forward to support development of local resource centers. Musicians, researchers, film directors, event organizers, tourism stakeholders are working to create new promotional avenues for the folk artists.
• GOs and NGOs are using folk art for social communication on developmental issues.
• In 2008 – 09, workshops have been organized by different art promoters. Tanmoy Bose has organized five workshops with the Baul and Fakiri singers and have performed in various places. In 2008-09, the artists had a big boost as per program is concerned and have performed in almost 400 fairs and festivals. The Patachitra artists have learned to do social campaign on consumer activism.
• Folk festival Sanskriti Parichay, were organized in 10 districts of West Bengal resulting in improved awareness and opening up of new income opportunities.
|
|
3. Creating new brand or identity for heritage traditions |
• Innovating new products imbibing modern trends while safeguarding heritage aspects and using modern technologies like internet for dissemination has been one highlighting factor. Chau masks and costumes have been innovated for reducing cost of productions and workshops with mask makers of Charida and local tailors who make the Chau masks has also been effective
• The Chau dancers and contemporary musicians and theatre specialists worked together to innovate new Chau productions .Today Chau dancers are performing Tagore’s dance dramas Chitrangada and Kalmrigaya Katha, and even a production based on Shakespeare’s Macbeth. . Ghatotkach Sambhava was developed by Bhuban Kumar’s group of Bamnia, .Sukumar Ray’s ‘Lakshaner Shaktishel’ another production was developed .
• Contemporary artists and designers have worked with Patachitra artists to develop new products. Patachitra was skillfully used to make utility and decorative items like calendars, diaries, greeting cards, coasters, bags wall décor, lamp shades, T-shirts, Sarees, stoles, tie, Dupatta, paper Mache products, leather products, wrought iron products etc.
• The products have found their way to international markets. Partnerships have been developed with craft retailers like SASHA. The paintings of Patua from Pingla are adorning underground railway stations at Delhi.
• Bauls and Fakirs who had hardly any invitation to perform in Kolkata are now performing at London.
• Chau artists are doing campaigns on social awareness. Domni artists are helping their Panchayat to achieve Nirmal GP award. Gambhira artists are playing a role in stopping child marriage. Jhumur dancers are traveling beyond their village to neighbouring states.
|
|
|
| Ethnomagic Going Global |
As a continuation of our journey towards providing sustainable livelihood opportunities for the folk artists and artisans a 2 year long project namely Ethno Magic Going Global (EGG) got initiated in December 2009.
Know More
|
|
|
|
Home | Sitemap | Contact Us | Careers | Feedback | Disclaimer | Copyright Notice |
| © Copyright 2003 i-land informatics Limited . All Rights Reserved |
Technicals by Expectrum Solutions |
|
|