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>> Social Communication |
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| Awareness Campaign and Community
Mobilization |
Sector
and Client
Key
Projects |
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| Why
Theatre |
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We
build mass awareness on social issues and disseminate information
through interactive Street Theatre shows. It is a ground reality
that conventional communication channels like newspaper, leaflets
and brochures, radio or television have low reach among large
sections of people owing to barriers like illiteracy, poverty,
lack of electricity, geographical remoteness etc. Besides passive
and generic style of communication have low impact. |
Dramatic
moments are used to deliver message and build audience participation.
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| Entertainment
pulls crowd and easily captivates the direct attention of the
audience. No other mode of communication can engross the direct
attention of the audience for such a long time. Dramas depicting
local situation and addressing local issues are very effective
as the people can identify with the situations depicted in the
play. |
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Slum
residents watching a play |
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Drama
helps in easy comprehension and overcomes barriers like illiteracy.
It creates a forum for discussion of issues which are otherwise
not openly discussed. Theatre in Development based techniques
like forum theatre, invisible theatre and interactive theatre
promotes audience participation and enables two-way communication.
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Women
in Bihar watching show on HIV/AIDS
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