A street theatre
based campaign was held in 2004 to build awareness on among
rural and urban consumers in Uttar Dinajpur, Malda, Dakshin
Dinajpur, Birbhum and Darjeeling districts. Shows in Bengali
and Nepali were held in schools, bus stands and markets in
villages and suburbs.
Campaign
Objectives
Campaign Findings
Jan Kerosene Pariyojana
Consumer Rights and Consumer Protection Act
|
|
|
Consumer Protection Act (CPA)
enacted 1986 encompasses public, private and
co-operative sectors and confers to the consumers
| • |
Right to SAFETY against hazardous goods
and services. |
| • |
Right to be
INFORMED about quality, quantity, purity,
standard, price. |
| • |
Right to CHOOSE
from a variety at competitive prices |
| • |
Right to be
HEARD. |
| • |
Right to seek
REDRESSAL. |
| • |
Right to CONSUMER
EDUCATION, to the consumers . |
|
| |
|
|
|
|
Theatre
show at Mahipal Road, Dakshin Dinajpur
|
|
|
| Campaign Objectives
|
| • |
To make people aware of consumer rights |
| • |
Build awareness
on checks and practices (e.g. looking for standardisation
marks, taking a cash memo etc.) |
| • |
Build awareness
on the procedures of seeking redress under CPA. |
| • |
Build awareness
on schemes like Jagriti Shivir Yojana and Consumer
Clubs. |
| |
|
|
|
| Campaign Findings
|
|
| • |
Rural people are largely unaware of consumer rights. |
| • |
People learned
about standardisation marks like ISI, FPO and AGMARK
from the shows. Both buyers and sellers are more
conscious about brand names and they hardly check
the marks. |
| • |
People are
unaware of CPA and the campaign made them aware
of Consumer Rights, procedures to file a complaint,
cost and redressal time period involved. |
| • |
There is widespread
grievance against use of inaccurate weights and
measures. |
| • |
In rural areas
and suburbs, buyers mostly do not take cash memos. |
| • |
Students expressed
a lot of interest to participate in consumer clubs,
which were found to run very actively in Malda.
|
| |
|
|
|
| |
| Jan Kerosene
Pariyojana |
|
Jan
Kerosene Pariyojana
An intensive awareness campaign is being
undertaken across Assam, West Bengal, Sikkim, Jharkhand,
Bihar and Orissa. More than 55 theatre groups are
involved. Theatre shows in Hindia, Bangla, Oriya,
Assamese and Nepali are being staged in rural areas
in 134 blocks acroos 66 districts. The goal is to
spread awareness about the Jan Kerosene Pariyojna.
The Ministry of Petroleum and Natural Gas, Government
of India, has taken up this scheme to ensure that
the targeted poor consumers get the right share
of kerosene at the right time and in the right quantity.
The scheme has adopted an unique approach of setting
up community based Vigilance committees in order
to reduce adulteration and misuse of kerosene..
|
|
|
|
|
